The character of Dick Casablancas, played by Ryan Hansen, was originally unnamed with an unimportant line. He first appeared in the second episode of season one with the line “Logan!” but quickly became a series regular and favorite. The show cast Hansen because he had better hair than the other possible actors did.
The show’s creator also created a short-lived cult classic, “Party Down.” Many of the actors from one show would appear on the other. Ryan Hansen and Ken Marino were series regulars for both. Guest stars on “Veronica Mars” also appear in “Party Down,” including Jane Lynch and Adam Scott. Enrico Colantoni, Jason Dohring, Alona Tal, and Kristen Bell guest star on “Party Down.”
Two “Veronica Mars” stars would go on to play Jimmy Olsen in future Superman adaptations. Sam Huntington, who plays Luke, played Olsen in the 2006 film “Superman Returns.” Aaron Ashmore, who played Troy, starred in the television series “Smallville” as Jimmy Olsen.
"Veronica Mars" ran for three seasons across two networks for 64 episodes. Only two of the characters appear in all the episodes. Veronica played by Kristen Bell and her father played by Enrico Colantoni are the only two characters to have an appearance in every episode.
Many critics and fans of the show cite Buffy as a major influence on the character of Veronica. The show’s creators acknowledge this proudly and cast several “Buffy the Vampire Slayer” actors in the show. Alyson Hannigan and Charisma Carpenter had recurring roles. Joss Whedon, Buffy’s creator, guest starred on the show as well.
Creator Rob Thomas started his career as a writer of young adult novels. Many of the show’s characters have roots in his novels. The main character Veronica was to be the star of a series of young adult novels. The plot of one his novels, “Rats Saw God,” was adapted to an episode in season one. Additionally, a season two episode uses the same title.
The CW network incorporated programs from the newly shut down UPN and the WB in 2005. “Veronica Mars” was the only drama to survive the transition from UPN to the CW. Despite low ratings, the new network renewed the show for a second season. It is the lowest rated show in network history to be renewed.
"Veronica Mars" was not the only Rob Thomas show to suffer premature cancellation. In addition to the cult classic, "Party Down," the network cancelled the show "Cupid." An Easter egg shows "Cupid" listed among recordings on a DVR in a second season episode.
Many actors that guest starred on “Veronica Mars” went on to become stars in their own right. Aaron Paul of “Breaking Bad” fame guest starred. Other actors include Jessica Chastain, Max Greenfield, Leighton Meester, Michael Cera, Armie Hammer, and Dianna Agron.
The show began to flag in the ratings during the third season. Rob Thomas, the creator, filmed an extended pitch that flashed forward to Veronica as a FBI agent with none of the other characters returning. The CW did not pick up the fourth season despite the extended pilot, and cancelled the show.
Regarding the cult status of the show and successful Kickstarter campaign, creator Rob Thomas created a book series starring Veronica Mars. He created outlines and set up the books for outside writers to flesh out. This is similar to how Carolyn Keene produced the Nancy Drew series of books, a source of inspiration for the character of Veronica. The books are called ‘The Thousand Dollar Tan Line’ and ‘Mr. Kiss and Tell’ so far.
The 2014 movie that continues Veronica’s story takes place after 10 years. The film centers on a reunion for graduates of Neptune High. During the 10-year period, Veronica graduated from Stanford, and earned a degree from Columbia Law School. She is in the process of obtaining a job at a law firm in New York. The show ended in 2007 despite critical acclaim and near-universal fan appreciation. Thanks to the crowd sourced fundraising Kickstarter campaign, a 2014 movie is now out and available on DVD and Blue-Ray.